Informative Articles

A Layman’s Primer on Printing: Part 2

Printing, typography, and finishing-technique terminology

Having a certain familiarity with commonly used terms is helpful when you need to order custom-printed materials, especially pieces as important as invitations and personalized stationery. From general terms to typography and finishing processes, here are some terms and techniques that are helpful to understand what they mean. read more...

Printing Primer: Part 1

A brief look at types of printing, their history and some key terms.

In 2019, the profession of “Printer” is no longer listed as an “official job” by the Bureau of Labor Statistics. Why? The Labor Department has determined that the industry has become too small for it to track as a separate category in its database. This does not mean that the job, or profession, of being a printer does not exist. It just means that on a large scale in commercial printing, jobs have shrunk as more elements of the process, once done by people, have become automated. read more...

Funny Today, Funny Tomorrow?

For decades, humorous greeting cards have made us laugh. But, what was funny in the past is often very different from what is funny now or will be in the future.

It’s your birthday. You receive a birthday card, open it, read the front and smile, or maybe even chuckle a bit ... then you open it, read the message inside and laugh out loud! The humor strikes your funny bone. It’s offbeat, and maybe it’s a little risqué ... or perhaps even a lot risqué. You might be a little shocked at the audacity of it, but you really laughed! read more...

Greeting Cards in the Digital Age

With the ease of text messages, email and other means of electronic communication at our fingertips – literally – the question arises as to whether the custom of sending a paper greeting card is past its prime. After all, social media formats such as Facebook, Instagram and Twitter remind us when it is the birthday of one of our "friends," so that we can post a message on their page or send them an e-card – and we can do it on their birthday ... for free. If we send a regular paper greeting card, however, it means that we have planned in advance to purchase and mail it in a timely fashion. So, has the practice of card-sending changed in recent years? Are we sending fewer cards today than in previous decades? And, who is the card-sender? read more...

Casting a Light on Print-On-Demand

Print-on-Demand – what is it; how does it differ from conventional printing; is it more eco-friendly?

Before the advent of digital technology, all printing – whether for books, newspapers, magazines or even greeting cards and invitations – was done by conventional printing methods, of which there are three main types: offset, gravure, and letterpress. The most commonly used method is offset printing. read more...

Understanding Paper and Paper Recycling

In this era of digital communication, we have not become the “paperless” society that was predicted. Paper is still very much a part of our daily lives. Think about it ... a greeting card that wishes you a happy birthday or some other sentiment is printed on paper. Magazines, newspapers, books – they are all printed on paper. Food products, toys and other hard goods come in cardboard packaging. Your online shopping orders are delivered in corrugated boxes or padded paper envelopes. They are all made from paper. read more...
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