Fight Cancer Greeting Cards; Fuck Cancer!

I published our first Fuck Breast Cancer and Fuck Cancer cards right after two close friends of mine were diagnosed with cancer. Being a humor card publisher for more than 30 years, my first instinct was to send my a funny card to my friends, of course (should be yours also by the way, hint). Well, easier said than done, and that is rich coming from me as I find very few topics inappropriate for humor – yes even I have a line I do not cross, it is thin but it is there. Fuck-Cancer was the one sentiment that come the closest to humor, while embodying a notion we all share when it comes to this disease, though not all of us chose to share it out loud. It is strong, clear, shocking and at the same time supportive as in "I am with you one this one."

Clearly I do not expect giggles or guffaws (for a change), I do however hope they elicit anything close to "Thanks for that," or "I needed that." Hopefully these will spark some relief by daring to say what we all think to ourselves.

There is little I can do or contribute to the battle with cancer, but these two words and the release of a little id. Freud would have been so fuckin' proud of me.

To redeem ourselves, after uttering the un-utterable, we set to donate 50 percent of the proceeds to two reputable cancer foundations (one is breast cancer specific) whose names should not be mentioned per their own demand. OK, I get it. Let’s just all pretend everything is so nice and fine and refrain from such fucked up greetings and expressions.

While we were at it, we couldn’t just stop at a breast cancer card, and had to uphold the equal-opportunity-offender reputation we pride ourselves on, and expanded coverage to more types of cancer such as the Colon Cancer card, Kidney Cancer card to Lung Cancer card – we say, “FUCK them all!”

If you noticed that the ribbons are different on our Fuck Cancer greeting cards that’s because some cancers have their own awareness color, and not because those are the birthday colors.

Yellow is for bone and childhood cancer. Blue is for colon cancer. Light blue is for prostate cancer. Green is for liver and kidney cancer. Purple is for general cancer awareness, stomach and esophageal cancer. Pink and blue is for male breast cancer awareness. Orange is for kidney cancer. Gray is for brain cancer. Black is for skin cancer. Pink is for breast cancer. Teal is for ovarian cancer. A white ribbon is for lung cancer awareness.

Now, please buy one of these fucking awesome cancer cards and send it to your friends, family members or coworkers. Don’t worry so much about it. One day soon, they will come to appreciate your brevity, support and boldness. And if they don’t, I’d say – FUCK THEM.

Ron Kanfi President and Chief Cardologist